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About Us






The Company

Founded in 2012 Hire Expectations is a UK-based online boutique that rents out contemporary and stylish maternity and breastfeeding dresses.  Having seen pregnant friends & family struggle to find the perfect dress to wear to a special occasion,Hire Expectations was born.

Hire Expectations allows customers to borrow the perfect dress for a wedding, date night or a night out with the girls, without having to compromise on style or spend a small fortune. Renting means you can enjoy designer dresses at up to 80% off retail prices.  Dresses are available from a range of suppliers including Vanessa Knox, Crave, Isabella Oliver, Eva Alexander, Ripe, Picchu, Keungzai, Peaks of London and Sweet Belly Couture. We also stock a large selection of beautiful dresses from Butter by Nadia, a brilliant non-maternity line, popular with celebrities and designed to flatter all shapes and sizes plus maternity too.

Although still a relatively new business, Hire Expectations has already been reviewed and featured extensively, including recommendations by Bounty and Prima Baby magazine. We've been chosen by Theo Paphitis (of Dragon's Den fame) to win an "#SBS Award" and we were also awarded a “WOW” award by Jacqueline Gold (the Chief Executive and entrepreneur behind Ann Summers and Knickerbox), which means Jacqueline is a fan of our business.

We are committed to helping our customers look fabulous. We’re more than happy to offer help and guidance with choosing your perfect dress, so please do contact us.